To support LG HSAD’s digital advertising innovation, we developed an AI-powered content creation platform that combines generative copywriting with visually compelling image generation. Based on user input, the system generates real-time ad messages and visuals, and automatically customizes them to align with each brand’s identity and tone.

Key Features

• Keyword-driven AI copywriting generation system

• Prompt-based creative image generation interface

• Automated content layout and editing UI

• Admin dashboard for campaign and asset management

• Interactive flow for regenerating ad variations based on user interaction

Tech Stack

• Frontend: Next.js, TypeScript, TailwindCSS

• Backend: Node.js, Express

• AI Integration: OpenAI GPT (copywriting), DALL·E (image generation)

Contributions & Role

• Designed UX flows and prompt logic for AI copywriting

• Developed image generation workflow and customizable presets

• Built admin-facing UI for content editing and campaign asset management

• Delivered client-ready prototypes and operational documentation